Access to a greater selection of diamonds than any retail store can stock, with varying price points.

More variety in style of settings. The ability to modify settings to your taste or design completely new ones.  CAD images are e-mailed to clients in every case.

Cost of jewellery is tailored to client budgets and free estimates are always provided.

Clients are involved in the process, and they find it a more personal, rewarding and fun experience. Clients see their chosen diamonds in person and are provided guidance at every step.

We do the research for you, at no extra cost. We search for the best possible diamond buys within your price range and clients make an informed decision.

Very competitive pricing. We don’t have the overhead incurred in managing a store and pass on the savings to clients.

The best craftsmanship. It takes a minumum of six experts to take a ring from conception to completion, and we use them all.

If clients only wish to buy a loose diamond of their choice, they can, including Canadian Diamonds.

I am a Certified Gemmologist (FGA, FCGmA) and I can provide more in-depth information about your diamonds/gemstones, all of which are unique.

A complimentary, independent, appraisal is given with major purchases, even if a diamond or gemstone already comes with one from an independent appraisal lab. Tips/Care Information is given with every purchase, to make sure your jewellery lasts not only a lifetime, but indefinitely.